HEINEKEN APAC

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Brand identity / Character Design 22 - 23

Brand identity and characters I designed for Heineken APAC as an in-house designer at Neverland Agency.

In collaboration with Heineken APAC and Neverland Agency, I worked on the visual identity of the Robotics & Automation department in Ho Chi Minh. The creative concept revolves around the design and 3D realization of two unique assistant robots named "The Hopsters" - Cashmere and Sybilla. These robots embody the innovative character of the department and have been given a distinctive appearance. My contribution to this project includes both the design and 3D creation.

[About this Case]

In developing "The Hopsters," we drew inspiration from the challenge of creating a distinctive identity for Heineken's Robotics & Automation department. Cashmere, the charming bartender robot, and Sybilla, the smart logistics robot, symbolize kindness and efficiency, respectively. By employing a thoughtful color scheme and streamlined forms, the robots acquired a contemporary and characterful appearance seamlessly aligned with the Heineken brand. The success of "The Hopsters" has been so significant that Heineken has granted us the freedom to further expand them into NFTs, merchandise, and an animated promotional video. This initiative aims to reinforce and promote their innovative department.

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